The Art and Science
of Retail
Helping Boutique Retailers
transform their stores from passion projects into profitable, thriving retail businesses.
Ready to build the retail business
of your dreams?
you're in the right place!
I help boutique owners turn their passion into profit by simplifying their numbers, strengthening their strategy, and giving them the clarity to fall in love with their business again.
ways to work together
The Passion & Profit Mini Series TM
Short, powerful mini courses designed for quick wins in key area of retail success
The Profit Accelerator
Group coaching focused on getting the right
things done in your business
1:1 Coaching
Strategy & mentoring designed specifically for
your unique business needs.
FOODIE . . . CURIOUS traveller . . . mom to fur babies …
discoverer of uniqUE RETAILERS
hi there!
I'm fiona
Retail Business Strategist for Boutique RetailersHelping boutique owners turn their passion into profit — with clarity. confidence, and calm.
I started my career in a national denim retailer — where I learned how the right buy could turn browsers into purchasers. Over the years, I worked my way up to VP of Merchandise, Planning and Product Development for major Canadian brands — leading teams, managing the buys and building assortments that looked cohesive across hundreds of stores.
But after years of high-pressure travel and corporate hustle, I craved more meaning. When Covid hit, I realized what I loved most wasn't boardrooms or budgets — it was mentoring. Helping others see the story in their numbers and find clarity in the chaos.
Now I teach independent boutique owners how to simplify their buying, strengthen their cash flow, and fall back in love with their business.
Because…when your numbers make sense, everything else flows — your confidence, your profit and your joy.
"Fiona is an incredible leader. She takes the time to learn her team's strengths and helps grow individuals to their full potential...Her leadership, expertise and kindness are qualities the encouraged the merchandising team to reach profitability and work harmoniously.."
"Fiona is an exemplary leader with a strong moral compass. Her collaborative working style mentors her team to invite trust and creativity into debates about the business. She is a strategic thinker who draws on her breadth of expertise to drive business decisions.."
"Working as a colleague of Fiona's, I can attest to her talent, business acumen, and level of engagement. I personally witnessed Fiona, day in, day out, add new players to a struggling team and 'relight the fire' of remaining members. This new team rejuvenated a business and put us on a successful path.."
tips …COACHING… membership... tools …community ...newsletter
best of the blog
AI and the the Retail Industry
The pro's and con's of using AI in the retail industry
Do you have a Free plan?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam ipsum lectus dapibus sed sollicitudin vitae.
Do i need to pay for upgrades?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam ipsum lectus dapibus sed sollicitudin vitae.
