The Art and Science
of Retail

Helping Boutique Retailers
transform their stores from passion projects into profitable, thriving retail businesses.

Ready to build the retail business
of your dreams?

you're in the right place!

I help boutique owners turn their passion into profit by simplifying their numbers, strengthening their strategy, and giving them the clarity to fall in love with their business again.

ways to work together

HELPING BOUTIQUE  RETAILERS stRIVE AND thRIVE

FOODIE . . . CURIOUS  traveller . . . mom  to  fur   babies …
discoverer  of uniqUE RETAILERS  

hi there!  

I'm fiona

Retail Business Strategist for Boutique Retailers
Helping boutique owners turn their passion into profit — with clarity. confidence, and calm.

I started my career in a national denim retailer — where I learned how the right buy could turn browsers into purchasers.  Over the years, I worked my way up to VP of Merchandise, Planning and Product Development for major Canadian brands — leading teams, managing the buys and building assortments that looked cohesive across hundreds of stores.  
But after years of high-pressure travel and corporate hustle, I craved more meaning.  When Covid hit, I realized what I loved most wasn't boardrooms or budgets — it was mentoring.  Helping others see the story in their numbers and find clarity in the chaos.
Now I teach independent boutique owners how to simplify their buying, strengthen their cash flow, and fall back in love with their business.
Because…when your numbers make sense, everything else flows — your confidence, your profit and your joy.



 Liftlc.ca  Advisory Board Member
Entrepreunista League  Member
Management One Certified Consultant


"Fiona is an incredible leader.  She takes the time to learn her team's strengths and helps grow individuals to their full potential...Her leadership, expertise and kindness are qualities the encouraged the merchandising team to reach profitability and work harmoniously.."

Sanaya
El Sayad

Director of Buying,
DAVIDs TEA

"Fiona is an exemplary leader with a strong moral compass.  Her collaborative working style mentors her team to invite trust and creativity into debates about the business.  She is a strategic thinker who draws on her breadth of expertise to drive business decisions.."


Lisa
Singer

Fashion
Executive

"Working as a colleague of Fiona's, I can attest to her talent, business acumen, and level of engagement.  I personally witnessed Fiona, day in, day out, add new players to a struggling team and 'relight the fire' of remaining members.  This new team rejuvenated a business and put us on a successful path.."

Perrin
 Wolfsen

VP Sales
and Operations

HELPING BOUTIQUE  RETAILERS stRIVE AND thRIVE

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HELPING BOUTIQUE RETAILERS stRIVE AND thRIVE

Ready to turn your product passion
into a profitable business?